Glympse: Location Sharing (with timeout) going mainstream?

On the (now completed) PRiMMA project we have known about Glympse for a long time but this recent article in Forbes makes an interesting note:

The way it’s currently monetizing is through a licensing model. Companies such as Mercedes Benz, BMW, Ford and Garmin have partnered with Glympse to add location-sharing capabilities to cars, so you can send out a Glympse of where you are on a freeway with a push of a button.

More evidence that location sharing is becoming mainstream?